Saturday, March 16, 2013

Sneak Peek: IT Cosmetics Hello Beautiful!

IT Cosmetics: Hello Beautiful!

Grab your smart phone and pull up your calendar. Type in QVC under March 18th, because this upcoming Monday, IT Cosmetics will be offering this cruelty-free kit at a "special" price for ONE DAY ONLY! IT Cosmetics, which stands, for Innovative Technology has packaged a 5-Piece Anti-Aging Color Collection filled with everything you need for a full face.  Luckily, I have the inside scoop, so you can see if this is the kit for you.  This collection which is called, "Hello Beautiful!"  was developed with leading plastic surgeons to infuse the products with ingredients that are actually good for your skin. Rather than just masking imperfections, these products will actually help to improve your skin over time. Over the past few months, this brand has really become a go-to brand for me. I'm in my 30s, and the fine lines are starting to show. Also, winters in Connecticut, really lead to drier skin. While I have a good skincare routine, using makeup products that are good for your skin and provide extra anti-aging benefits is something that really appeals to me personally.

The total retail value of this kit is $155. However if you tune in to QVC or visit on Monday, March 18th, this will be offered at a "special" price for 1 day only. When you are thinking about purchasing some higher quality items, it's really nice to be able to do it in value set, this way you really get the most bang for your buck while being able to try a nice variety of products from the brand.

What's Inside:

Celebration Foundation- I am amazed with how pigmented this powder is! Also, if you have drier skin, this is the powder foundation for you. I find it extremely hydrating for a powder product.  While many powder foundations can accentuate any dry patches or flakiness, this one doesn't. It glides on smoothly leaving a fresh even looking canvas for the rest of your makeup. You really only need a tiny bit to get good coverage out of this product. Initially, when I first opened this kit, I thought if they included a concealer it would be a full face kit. However, wanting to really put this foundation to the test, I used it without any concealer. Instead, on areas where I needed extra coverage such as blemishes, or under the eyes I took a little bit on my finger and patted it on.  This provided me with enough coverage that I was able to skip concealer completely!  However, if you are a liquid foundation wearer, you can still use this as a setting powder for added coverage.

 The Celebration Foundation will be available in 5 shades: Fair (pictured), Light, Medium, Tan or Rich

The compact includes a mirror, and a puff for touch ups on the go. However, to start my day, I applied the foundation with the included brush. There is no question about it, this is a full coverage foundation.

Heavenly Luxe Buffing Airbrush Foundation Brush- This is a flat top buffing brush that contains more than 80,000 hairs packed tightly into one brush for the perfect airbrush application. I really find this style of brush is best to apply mineral foundation. However, if you do tend to wear liquid foundation, you can use this brush for that as well since the bristles are synthetic. Like other brushes from IT Cosmetics, the brush comes with a rubberized handle, making it very comfortable to hold.

The foundation itself is full coverage, but when applied with this brush, it really helps maximize the amount of coverage you get as well as providing that airbrushed look so many of us strive for with our foundation routine. 

Tightline Full Lash Length Black Mascara Primer-I have never seen a product like this before! This is a newer offering from IT Cosmetics.  It's actually very innovative as it lets you tightline so easily.  For those of you unfamiliar with tightlining, it's applying eyeliner to your upper waterline or the lash line right at the very root of your top lash line.  This gives the illusion of thicker, longer lashes. However, for many people, the idea of taking a pencil to that area is quite troublesome. Problem solved. IT Cosmetics created this mascara primer with super fine brush that lets you gently press the brush right where your lashes hit your eye lid and it creates that effect for you, no pencil required.  I also pulled the product through my lashes as I would any mascara to prime my lashes and give them a nice black base. This product is ideal for those with smaller eyes, or anyone who struggles with eyeliner. 

I really love this product, because it's just such a great idea! I am always looking for products that make my life easier, or cut down on the time it takes to get ready in the morning. Although I don't have a problem with tightlining the traditional way, I find this method quicker and more effective. Plus it's a 2 in 1. In addition to tightlining it also primes my lashes. I do normally use an eyelash primer, so this saves me the added step.

Hello Lashes 5-in-1 Mascara- This mascara is clinically proven to quadruple the volume of your lashes, using IT Cosmetics' proprietary blend of lash-enhancing and conditioning ingredients. Due to the unique wand shape, you can use this brush both horizontally and vertically to get more volume and lift. What I really love about this wand, is the ball end of the brush makes it super easy to get the inner lashes as well as coat the bottom lashes. I've actually been looking for a good cruelty-free bottom lash mascara as the wand I use for my regular mascara is just too big to coat the bottom lashes. This the perfect solution. 

 Above: The Tightline wand compared to the Mascara wand to show size difference.

Vitality Flush 4-in-1 Reviver Lip & Cheek Stain Stick- When I saw this product in the kit I already knew I was going to like it as I already own the Vitality Lip Flush from IT Cosmetics in the same shade.  This is very similar to the lip flush, but rather than coming in a lipstick type format, it comes in a chubby flat stick, making it easy to apply to both cheeks and lips. If  you are not familiar with this product, it's a natural looking stain that is extremely hydrating. The color is called Je Ne Sais Quoi which in the tube appears to be a clear light pink, but once applied warms up to a nice pop of youthful color. This product in lipstick shape form has made my monthly favorites list (as you may have seen on my Pinterest boards) in past months. I purchased the lipstick shaped version of this a few months back, and was amazed at how it didn't bleed up past my lip line and lasted all day without drying out my lips. The same goes for the product in this format.  It's a really long wearing flush of color, that provides pretty color without drying your skin. What I didn't expect was how much I was going to love this as a cheek color. It gives a lovely dewy finish to the cheek, which makes it double as a highlighter. You can apply this straight from the tube or with a brush. Many of you may be wondering if it is OK to apply a cream product after you've applied a powder foundation. The answer is yes. Because the powder is so "creamy," it actually works quite well. You can apply this to your cheeks with your fingers, or straight from the tube, but I liked it applied with a small stippling brush, just pushing the product over the foundation onto my cheekbones, then blend edges with the included buffing brush. For the lips, I used my finger and lightly patted the color on where I wanted it. 

 Overall, I am very impressed with this kit. The products are high quality and ideal for those
 concerned with aging. I would say this kit is great for those who favor a natural look, which is going to be a prevalent look this spring. This kit is everything you need for a full face. To really show you how the kit works solo, I photographed myself wearing nothing else other than what is in the kit. I did not bring in any outside concealers, primers or setting sprays. This is just everything in the kit, and the foundation was applied with the included brush.  It is important to note, that I do have blemishes and acne scars. I mention this because, while I didn't feel comfortable showing a before photo, I do want you to understand the full coverage nature of the foundation included in this kit.  The below photos are unretouched.

 I hope you enjoyed this early look at the IT Cosmetics Hello Beautiful Anti-Aging Color Collection.
To order you can call 1-800-345-1515 or visit 

*The products seen in this review were sent to me for consideration by the company. This in no way alters my review. I do not accept money in exchange for writing reviews. I do not get any money if you buy this kit. I write reviews in hopes of helping you make good purchasing decisions. While I did not purchase this specific kit, I have purchased products from IT Cosmetics in the past with my own money, and will continue to buy and use their products as I enjoy the brand.



  1. I ordered this kit because it was cruelty-free. I don't mind spending extra. You get good quality makeup and you help the cause as well. I did order the color in light and now I'm wondering if I should have ordered it in Medium. I have yellow undertones but I remember them mentioning that the medium was more for olive skin tones and the light was for more neutral tones. I hope I picked the right shade.

    1. The value was amazing. The cost of each product individually broke down to being very affordable especially when you consider the quality of products you are getting. I only had the shade fair, which I found to be very true to my skin tone. The good news is that It Cosmetics said, as with all of their partners, they will always exchange a product if you are not 100% satisfied. Every purchase comes with a 30-day money back guarantee, so save the packaging and if the shade doesn't match, you can exchange it for the correct one. What is your normal foundation shade and brand? I would love to hear how you like the kit once you get it. Keep me posted! And, thank you for reading!

  2. After reading such great reviews, i had to order the kit. It arrived today and i am so happy with the products. You were spot on about the foundation - great coverage without looking heavy or making my pesky dry spots more noticeable. The primer & mascara blew me away. Love all around!

  3. Drunken Beauty- this made my day! I'm so happy you found my review helpful and are enjoying your kit. I was so excited to share this one because it's such a gteat value and the tightliner is so innovative


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